The vendor is required to provide that digital or mobile account, buying and other services that strategically position the museum at foundation settlement as essential attractions when planning a visit to the regions.
- Agency marketing team, the contractor shall:
o Utilize ai to identify and target high-potential customer segments across different digital channels.
o Implement and manage annual/seasonal/themed agency digital/mobile advertising placement campaigns to include, but not limited to, display and mobile placements, google adwords, facebook advertising, youtube advertising, remarketing, and search and keyword, and interest and other social media advertising and related website landing pages to deliver on the offers.
o Develop and implement digital media plans.
o Assign on-staff google certified account executive to manage the agency account.
o Adapt advertising creative and video provided by agency to various digital advertising platforms.
o The agency will provide initial concepts and materials for placement and execution.
o Implement ongoing advertising creative testing to ensure effective campaigns over time.
o Develop future advertising placement campaigns in collaboration with agency.
o Work with current agency website management firm.
o Implement new digital advertising brand provided by agency, and update and develop new creative as needed over time for multiple seasonal/themed campaigns.
o Develop new digital advertising creative and produce video as needed, over time within approved project budget.
o Make recommendations on future digital/mobile media options and technologies as they become available.
o Adapt advertising creative to support future chosen digital/mobile media outlets.
o Utilize mobile buying platform(s) that maximize emerging personalization marketing opportunities.
- Contract Period/Term: 5 years
- Mandatory Pre-Proposal Conference Date: February 07, 2025
- Questions/Inquires Deadline: February 14, 2025